Lego A/S, doing business as The LEGO® Group, announced in Los Angeles, California at the L.A. Auto Show on Sunday, November 17, 2019, a collaboration with B.B.C. Studios, a LEGO® Technic™ Top Gear set: the LEGO® Technic™ Rally Car (Set #42109). Remote-controlled via the LEGO® Technic™ CONTROL+ app, the model is an authentic-looking GT rally car replica co-designed by LEGO® Technic™ designers and the B.B.C.’s Top Gear team. The LEGO® Group stated the two groups teamed up “to co-design the body of the car and accompanying stickers to create an ultra-realistic and fast looking racer that fans are sure to enjoy building at home.” According to The LEGO® Group, “The model… contains functions such as steering, multi-touch control and gyro control as well as different challenges and achievements to deliver a thrilling, immersive play experience.”
Designed for builders ages nine-and-over, it will become available globally on Thursday, December 26, 2019. [December 26th is the Second Day of Christmas and the Feast Day of Saint Stephen the Protomartyr. In the United Kingdom, it is called Boxing Day.] The hope must be that boys who receive money from some relatives for Christmas will use it to purchase the set.
This is the first LEGO® Technic™ set designed in partnership with B.B.C. Studios. The set is comprised of 463 LEGO® elements. It comes with one large motor, one extra-large motor, and one Bluetooth-controlled smart hub. The model is remote-controlled with the LEGO® Technic™ CONTROL+ app, which can be downloaded from the App Store or GooglePlay. It can be driven both forwards and backwards. The list price will be $129.00 in the U.S.A. and £124.99 in the U.K.
“It’s exciting to have collaborated with LEGO Technic on this and it’s a very natural fit for the Top Gear brand. The LEGO Technic Top Gear Rally Car is the result of several months hard work from the LEGO and BBC Studios teams and we can’t wait to see it on the shelves soon,” stated Jason Easy, Head of Licensing UK, at B.B.C. Studios, which is a commercial subsidiary of the B.B.C. Group.
The current hosts of Top Gear are Andrew (“Freddie”) Flintoff, Paddy McGuinness, and Chris Harris. The LEGO® Group and B.B.C. Studios note that Top Gear has a proven “track record of consumer products” that includes “the world’s biggest monthly motoring magazine,” D.V.D.s, books, videogames, and a Website that attracts 4,500,000 unique visitors per month. It has a robust social media presence that includes 2,200,000,000 video view on YouTube and 6,700,000 subscribers; 21,000,000 fans on Facebook; 2,000,000 followers on Twitter; and 3,500,000 followers on Instagram.
Formed in 2018 as a result of the merger of B.C.C. Worldwide and B.B.C. Studios, its functions include financing content, development, production, sales, and branded services. B.B.C. Studios has offices in twenty-two markets around the world. This includes seven production bases in the U.K. and production bases and partnerships in another nine countries. It generates annual revenues of £1,400,000,000, and returns approximately £200,000,000 to the B.B.C. Group, supplementing licensing fees paid by British subjects.
Niels Henrik Horsted, Marketing Director for LEGO® Technic™, added, “We are really excited to finally reveal the App-Controlled LEGO Technic Top Gear Rally Car. The car offers a challenging build for ages 9+ who are into authentic play and intrigued about how things work. The CONTROL+ app gives an extensive play experience with several different play modes and exciting challenges.”
 The popular former hosts, Jeremy Clarkson, Richard Hammond, and James May now host the web series The Grand Tour, which is produced by Amazon Studios for Amazon’s streaming service Amazon Prime Video.