“Video Contest Promotes New Lego® Blacksmith Set”

The LEGO® Group’s LEGO® Ideas™ platform is accepting submissions for five-to-thirty-second-long animations for a contest that will promote the release of the LEGO® Ideas™ Blacksmith (Set #21325).  It is an Exclusives set, meaning it is only sold online by LEGO® Shop and at LEGO® Stores and LEGOLAND® gift shops.  Released on Monday, February 1, A.D. 2021, it has already temporarily out of stock at LEGO® Shop, but you may be able to find it at LEGO® Stores or LEGOLAND® gift shops.

In tone, videos should be “romantic, comedic or just silly.” Videos must have copyright-free sound or music or be silent.  Submissions will be accepted “What If: Blacksmith Brickfilms ” until 6:00 a.m. Eastern Standard Time on Tuesday, March 16, A.D. 2021.  There are thirty days left in this “Idea Intake” phase of the contest.

Expert review of the films will begin on Tuesday, March 16, A.D. 2021. The judges will choose the winners by Tuesday, March 23, A.D. 2021. 

There will be three winners.  The LEGO® Group, through the LEGO® Ideas™ platform, will announce a Grand Prize winner and two runner-up winners no later than Friday, April 2, A.D. 2021.

The Grand Prize winner will receive three kits: LEGO® Ideas Blacksmith (Set #21325), LEGO® Ideas Pirates of Barracuda Bay (Set #21322), and LEGO® Castle Kingdoms Joust (Set #10223). The Second-Place winner will receive four kits: LEGO® Ideas Blacksmith (Set #21325), LEGO® Ideas Ship in a Bottle (Set #92177), LEGO® Ideas Vintage Car (Set #40448), and LEGO® Kingdoms Advent Calendar (Set #7952). The Third-Place winner will also get four kits, but with a slightly different mix.  He or she will get LEGO® Ideas Blacksmith (Set #21325), LEGO® Ideas Ship in a Bottle (Set #92177), LEGO® Ideas Vintage Car (Set #40448), and the game LEGO® Minotaurus (Set #3841).

Figure 1 Credit: The LEGO® Group Caption: The Grand Prize winner of “What If: Blacksmith Brickfilms” contest will receive three kits:  LEGO® Ideas Blacksmith (Set #21325), LEGO® Ideas Pirates of Barracuda Bay (Set #21322), and LEGO® Castle Kingdoms Joust (Set #10223).

Figure 2 Credit: The LEGO® Group Caption: This picture seems to depict the arrival of Black Falcon knights (one male and the other an ahistorical female knight) in a horse-drawn cart to purchase weapons from the blacksmith, who is at work with hand-bellows while his wife is carrying an apple.  The crossed hammer and tongs sign above the forge is a pre-literate way of communicating the house is also a smithy. 

Figure 3 Credit: The LEGO® Group Caption: When constructed as a building, the set from LEGO® Ideas Pirates of Barracuda Bay (Set #21322) measures over 23” (59cm) high, 25” (64cm) wide, and 12” (32cm) deep.

Figure 4 Credit: The LEGO® Group Caption: This is how the Black Seas Barracuda from from LEGO® Ideas Pirates of Barracuda Bay (Set #21322) looks when built as an intact ship.  When constructed as an intact ship, the Black Seas Barracuda is a two-masted ship with square sails. As a two-masted ship, she is a brig.  The set features the return of Captain Redbeard from the LEGO® Pirates theme.

Figure 5 Credits: Courtesy of The LEGO Group Caption: The most elaborate jousting set to date, Kingdoms Joust (Set #10223) from 2011 aimed at children 12+ and adults.  It was an Exclusives set, so originally it would have been available only through LEGO Shop, LEGO Stores, and LEGOLAND shops.  This set was part of the Kingdoms (2010-2012) subtheme of the Castle theme. This set was part of the Kingdoms (2010-2012) subtheme of the Castle theme, which I profiled in “LEGO Castle Product Lines, Part III.”

Figure 6 Credits: The LEGO Group Caption: The Second-Place winner will receive four kits: LEGO® Ideas Blacksmith (Set #21325), LEGO® Ideas Ship in a Bottle (Set #92177), LEGO® Ideas Vintage Car (Set #40448), and LEGO® Kingdoms Advent Calendar (Set #7952).

Figure 7 Credits: The LEGO Group Caption: The Third-Place winner will also get four kits: LEGO® Ideas Blacksmith (Set #21325), LEGO® Ideas Ship in a Bottle (Set #92177), LEGO® Ideas Vintage Car (Set #40448), and the game LEGO® Minotaurus (Set #3841).

Submissions may be made with either physical LEGO® bricks or with a digital building tool such as LEGO Digital Designer.  It is acceptable to use image-editing tools such as Photoshop to enhance photos.  It is also acceptable to use video-editing tools.  A submission must include a video. 

When submitting your video, use as high a resolution as possible so the judges can see all the detail clearly.  The LEGO® Group commented, “If possible, the shortest edge should be at least 800 pixels.”

There are two steps in the submission process.  Firstly, upload the presentation using the blue “Submit Your Entry” button on this Webpage: https://ideas.lego.com/challenges/8bd43da4-eb65-4161-a213-905b5a8aa804?query=&sort=top.  Secondly, add a title and short description for your submission. 

The Rules

The presentation you submit must consist exclusively of things you created.  This extends to the video, the model, photographs and other images, and descriptive text.  You must have the right to submit your model to this LEGO® Ideas contest.  You may not submit a model, or any other content, made by someone else or on behalf of someone else. Presentations must be new creations that have not previously been posted online or submitted to any other contest.

Use either copyright-free music or sound effects with your video or submit a video without music and sound effects.  If you include music, you must submit a link to that music when submit your presentation.  Please note that if The LEGO® Group decides to share your video on channels other than https://Ideas.LEGO.com, The LEGO® Group will replace your music, sound effects, or voiceover with copyright-free audio track they have verified.

You may use any official LEGO® element from the LEGO® System, not just the LEGO® Castle® theme; or LEGO® DUPLO®; or LEGO® TECHNIC® in your presentation.  The LEGO® elements must be genuine (not cut, glued, or otherwise modified in any way).

Presentations should not contain copies of, or references to, any existing third-party work or creation or infringement of any third-party intellectual property right such as the Ford Motor Company.  Use only Medieval-themed LEGO® Minifigures™ or generic LEGO® Minifigures™ that do not incorporate any third-party intellectual property (such as the licensed themes LEGO® The Lord of the Rings™ or LEGO® The Hobbit™ or LEGO® Harry Potter™).

Do not submit presentations with the following topics which The LEG® Group states “do not fit our brand values and will not be approved for publication” on the LEGO® Ideas™ platform: real-world political symbols, campaigns or movements; religious allusions including symbols, buildings, or people; sex, nudity, drugs, or smoking; alcohol in any present-day situation; swearing or profanity; death, killing, blood, terrorism, horror, or torture; first-person shooter video games; warfare or war vehicles in any modern or present-day situation or national war memorials;  large-scale or human-scale weapons or weapon replicas of any kind, including swords, knives, guns, or science fiction energy weapons; racism, bullying, or cruelty to real-life animals.

Entry Quality Standards

You may submit digital entries using LEGO® Digital Designer, which is available for download via this link free of charge.  Any entries made in LEGO® Digital Designer should not show the baseplate from build mode.  You may also create digital entries using third-party LEGO(R) C.A.D. (computer-aided design) software.  You may use photo-editing or video-editing software to add visual effects to photos of your entry.  Presentations with videos that are too dark or blurry will be rejected from the contest.  To ensure this does not happen to your presentation, The LEGO® Group recommends you use a neutral background free from background clutter, with your model well-framed.  Do not include real people in videos because videos that contain people will be rejected.

House Rules

Presentations containing defamatory or degrading elements will be rejected.  Any cheating or harassment of other participants will result in disqualification.  Your presentation and comments on contest entries must follow the complete LEGO® Ideas™ House Rules.


A panel of judges consisting of members of the LEGO® Ideas™ Design team, will choose three winners based on overall coolness and originality (25%), most inspired details (25%), relevance to contest theme (25%), and best use of LEGO® elements (25%).

The Fine Print

You must be at least thirteen years of age to participate and enter the contest.  It is all right to submit multiple entries, but only one entry per person will be considered when winners are selected.  [This means you cannot win as a semi-finalist and the grand prize winner with two different entries.]  Winners will be contacted via e-mail with the e-mail address associated with their LEGO® ID accounts after the 23rd of March.  Winners will be announced on LEGO® Ideas™ platform when all three winners have returned the signed Winner’s Certification Documents.  A winner who does not return their Winner’s Certification  Document within five days of receiving it will be disqualified, and a new winner will be selected.  This contest will not be open to residents of Iran, North Korea, Myanmar (Burma), Zimbabwe, Sudan, Syria, and any other American-sanctioned country, and where prohibited or restricted by law.  By entering the contest, you agree to follow the rules on the Contest Brief page and you agree to the LEGO® Ideas™ Terms of Service.  The contest is offered, organized, and run solely by The LEGO® Group.  Participants should direct all queries and matters relating to the contest to LEGO® Ideas™.


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